Channels

pervasive retail presence

HP Consumer products were available in almost any retail chain. From El Corte Ingles (market leader), to Carrefour, La FNAC, MediaMarkt, and small independent retailers. Sales of supplies included also convenience stores, stationery, gas stations, etc … There were also TV sales channels, catalogue operators, and Etailers.

strategic partnerships

HP Consumer built strategic partnerships, managing the category for all key retailers. There were strategic agreements with Highest level management of El Corte Ingles and Carrefour (those days, Carrefour WW president was a spanish executive)