taiwanese telco equipment vendor
Comtrend is a taiwanese vendor of Telco equipment, operating Worldwide. Business model is mostly B2B. Customers are Telco operators, as part of their Internet triple & quadruple play offering (Wifi & TV, Phone, etc..)
mediabox retail offering
I defined for Comtrend and Telefonica the strategy to launch the “MediaBox” (IPTV Set Top Box Device) to support their MoviStar TV offering in Latin America Retail Market. This strategy combined phisical retail with E Retail and Consumer Direct.