Comtrend

taiwanese telco equipment vendor

Comtrend is a taiwanese vendor of Telco equipment, operating Worldwide. Business model is mostly B2B. Customers are Telco operators, as part of their Internet triple & quadruple play offering (Wifi & TV, Phone, etc..)

mediabox retail offering

I defined for Comtrend and Telefonica the strategy to launch the “MediaBox” (IPTV Set Top Box Device) to support their MoviStar TV offering in Latin¬† America Retail Market. This strategy combined phisical retail with E Retail and Consumer Direct.